Great Marketing Starts Before Your Home Hits the Market
Getting buyers’ attention takes more than putting a home in the MLS and placing a sign in the yard.
The way your home is prepared, priced, photographed, presented and marketed can influence how buyers respond from the moment your listing goes live.
At the Moving Memphis Group at Emmett Baird Realty, we develop a marketing strategy around your individual property with one goal in mind: position your home to stand out from the competition and attract serious buyers.
Making a Strong First Impression
Today’s buyers often form their first impression of your home online.
Before your property goes on the market, we’ll walk through it with you and recommend preparation or presentation changes we believe may improve its appeal. That might include decluttering, staging suggestions, cosmetic improvements or simply identifying the features we want to emphasize in the marketing.
We don’t believe in recommending improvements simply for the sake of spending money. Our goal is to help you focus on changes that may make a meaningful difference.
Professional Presentation & Photography
Great photography matters.
Your home’s online presentation should make buyers want to see more. We focus on showcasing the property’s strongest features through professional-quality photography, thoughtful photo selection and compelling listing descriptions.
We want buyers scrolling through listings to stop at yours.
Maximum Online Exposure
Once your home is ready for the market, we’ll launch it through the Multiple Listing Service (MLS), allowing the listing to reach real estate professionals and flow to major real estate websites used by today’s buyers.
Depending on the property and marketing strategy, we may also use:
- Digital and social media marketing
- Targeted promotion of the listing
- Our Moving Memphis Group website and online presence
- Agent-to-agent networking
- Open houses when appropriate
- Direct outreach to buyers and agents who may have an interest in the property
- Additional marketing designed specifically around your home
Not every property requires exactly the same marketing plan. We determine the strategy based on the home, location, price point and current market.
Pricing Is Part of Marketing
Marketing can generate attention, but pricing helps determine whether that attention turns into showings and offers.
Before listing, we’ll analyze comparable sales, competing properties and current market conditions to help determine a pricing strategy designed to position your home effectively.
Once your home is active, we continue monitoring showing activity, buyer feedback, competing listings and changes in the market.
If the market is telling us something, we’ll tell you.
Experience Behind the Marketing
Led by Tracie Benetz, a full-time Tennessee REALTOR® since 2013 with more than $187 million in career real estate sales, the Moving Memphis Group brings extensive experience marketing and selling homes throughout the Memphis area.
We serve homeowners throughout Memphis, Germantown, Collierville, Arlington, Lakeland, Bartlett, Cordova, Millington, Atoka, Oakland and surrounding Mid-South communities.
Our approach isn’t simply about getting your home listed.
It’s about positioning it, presenting it and marketing it strategically from the beginning.
Thinking About Selling?
Let’s talk about your property, the current market and how we would position your home for sale.
We’ll walk through your home, discuss potential value and preparation, and explain the marketing strategy we’d recommend for your particular property.
Moving Memphis Group at Emmett Baird Realty
Service You Deserve – People You Trust.
Contact us to schedule a seller consultation.